Rebecca
Design of a logo and visual identity for Rebecca, a pastry boutique nestled in Genoa’s historic “carruggi”. To reflect the shop’s modern vision with a reinvented retro feel, we developed a brand system inspired by the surrounding urban heritage (such as vintage store signs) and local atmosphere.
The color palette is directly inspired by the history of Genoa, paying homage to the iconic hues of its historic facades, while pairing a custom display logotype with a secondary font brings versatility and structure to the brand.
Illustrations by Elisa Murgia
